Majority of retailers normally deal with numerous or high number of products and for this reason it is important that they find out a way that they are able to ensure that these products are protected from theft or loss within the premises and this is why it is important to ensure that they take up security measures to be able to protect these goods and products. In this chapter, we are going to look at the reasons why it is important for retailers to take caution or security measures when it comes to their products. When retailer end up using video surveillance it is one of the security measures that they normally take so that they can be able to physically man their retail products and this is very important because they get the opportunity to be able to see who may have tried to steal the product or even the person who may have damaged a particular product and they are able to deal with them accordingly.
Another benefit of the security of the retail products is the fact that it is able to heighten loss prevention and this means that when you have taken security measures on your retail products it will reduce the level of losses that you will go through and therefore it will assist the business to attain its goal of maximizing on profits. The security measures can also be a good advantage and this is because they are able to better the customer experience through the use of in-store analysis meaning that the retailer will be able to know how customers are behaving towards specific product and as a result of this they will be in a position to know how they can improve the experience of the customer in order to be able to satisfy the customer more.
The use of these security devices should not be saying as a cost to do the business and this is because it is more of a competitive advantage to the retailer and this is because they are able to reduce the number of losses that may occur in their business and at the same time they are able to increase the customers’ experience which means that the customer will be most satisfied and therefore even more customers to the business or even more number of times that the customer will come to the business. Other advantages or importance of security products for retail include using retail security tags and these are able to prevent theft when individuals try to steal the retail products and try to move with them out of the store since this will be detected at the point of store exit.