Why Integrate Business Texting with Your Email Marketing Initiatives
Any marketing initiative will work perfectly when it is integrated with other marketing channels as compared to when just a single channel is used. SMS and email marketing is one of the areas of marketing that offers a perfect illustration of this idea. Email marketing, today has turned to be a specialized function. Relevant email substance, is one of the sure ways that a business will be able to maintain a healthy relationship with their clients and customers. What’s more interesting is the fact that has been established that a good percentage of the email messages, marking over 50% of the email messages, are nowadays opened on mobile devices that are nowadays widespread such as mobile phones and tablets. This is certainly amazing a piece of information but more surprising is when you look at it in comparison to the rate at which SMS’s are opened using the very same mobile devices which is established to be over 98% of the messages. Even though each of these methods present their own unique benefits, there are some elements in them that are shared that as such make them make a combination of marketing techniques that will bear your business very sure results. Read on and see some of the email campaigns that will yield better results when they are supported by SMS marketing.
The Text-to-Join Campaigns, which are basically an appeal message to your target customers to subscribe to a service are an example of what email messages will benefit from business texting. In this method, all you will do will be to send the target audience an email and after then follow it up with a text message to opt-in to your list of subscribers to the service on offer. As a result of the fact that quite a high percentage of the text messages are read in such a short period of time, close to 90% of these read in about two minutes, you will have highly increased your chances of receiving a positive response from your audience. With the use of the SMS messages to communicate to your customers, you will be able to easily segment your list and as such be able to send out targeted messages.
The other kind of email messages that is greatly supported by the use of SMS marketing is the invites to events. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.